Food and Drug Regulations

B.01.513 (1) No person shall, on the label of or in any advertisement for a food, make the statement or claim “light” or “léger” — including any phonetic rendering of that statement or claim — respecting a sensory characteristic of the food unless the following conditions are met:

• (a) if the statement or claim “light” or “léger” is made on the label of a food, the sensory characteristic shall be

  • (i) adjacent to, without any intervening printed, written or graphic material,

    • (A) the statement or claim, if the statement or claim is made only once, or

    • (B) the most prominent statement or claim on the principal display panel or, if none appears there, the most prominent statement or claim elsewhere on the label, if the statement or claim is made more than once, and

  • (ii) shown in letters of at least the same size and prominence as

    • (A) those of the statement or claim, if the statement or claim is made only once, or

    • (B) those of the most prominent statement or claim on the principal display panel or, if none appears there, the most prominent statement or claim elsewhere on the label, if the statement or claim is made more than once;

• (b) if the statement or claim “light” or “léger” is made in an advertisement for a food, other than a radio or television advertisement, the sensory characteristic shall be

  • (i) adjacent to, without any intervening printed, written or graphic material, the statement or claim, if the statement or claim is made only once, or the most prominent statement or claim, if the statement or claim is made more than once, and

  • (ii) shown in letters of at least the same size and prominence as those of the statement or claim, if the statement or claim is made only once, or the most prominent statement or claim, if the statement or claim is made more than once;

• (c) if the statement or claim “light” or “léger” is made in a radio advertisement or in the audio portion of a television advertisement, the sensory characteristic shall immediately precede or follow the statement or claim; and

• (d) if the statement or claim “light” or “léger” is made in the visual portion of a television advertisement, the sensory characteristic shall

  • (i) appear concurrently with and for the same amount of time as the statement or claim,

  • (ii) be adjacent to, without any intervening printed, written or graphic material, the statement or claim, if the statement or claim is made only once, or the most prominent statement or claim, if the statement or claim is made more than once, and

  • (iii) be shown in letters of at least the same size and prominence as those of the statement or claim, if the statement or claim is made only once, or the most prominent statement or claim, if the statement or claim is made more than once.

(2) Subsection (1) does not apply to the statement or claim “light” or “léger” when it is used with respect to rum.