Canada Cooperatives Regulations

16 For the purpose of paragraph 23(a) of the Act, a cooperative name is prohibited if it is confusing having regard to all the circumstances, including

• (a) the inherent distinctiveness of the whole or any elements of a trade-mark or trade-name and the extent to which it has become known;

• (b) the length of time the trade-mark or trade-name has been in use;

• (c) the nature of the goods or services associated with a trade-mark or the nature of the business carried on under or associated with a trade-name, including the likelihood of any competition among businesses using the trade-mark or trade-name;

• (d) the nature of the trade with which a trade-mark or trade-name is associated, including the nature of the products or services and the means by which they are offered or distributed;

• (e) the degree of resemblance between the proposed cooperative name and a trade-mark or trade-name in appearance or sound or in the ideas suggested by them; and

• (f) the territorial area in Canada in which the proposed cooperative name or an existing trade-name is likely to be used.