Tobacco and Vaping Products Act

Marginal note:Sponsorship promotion

• 24 (1) Subject to the regulations and subsections (2) and (3), a person may display a tobacco product-related brand element in a promotion that is used in the sponsorship of a person, entity, event, activity or permanent facility if the person, entity, event, activity or facility

  • (a) is associated with young persons or could be construed on reasonable grounds to be appealing to young persons or if young persons are its primary beneficiaries; or

  • (b) is associated with a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.

• Marginal note:Display of brand element

  (2) A person may display a tobacco product-related brand element only within the bottom ten per cent of the display surface of any promotional material.

• Marginal note:Promotional materials

  (3) A person may use promotional material that conforms with subsection (2) and that displays tobacco product-related brand elements

  • (a) in a publication that is provided by mail and addressed to an adult who is identified by name;

  • (b) in a publication that has an adult readership of not less than eighty-five per cent;

  • (c) in signs or programs available on the site of the event, activity or permanent facility; or

  • (d) in signs in a place where young persons are not permitted by law.

• Marginal note:Other sponsorship

  (4) Where the criteria described in paragraphs (1)(a) and (b) do not apply to a sponsorship, a person may, subject to the regulations, use a tobacco product-related brand element in the promotion of the sponsorship.